Ivy Route: General Information

In todayís world of newspaper distribution it is necessary to do more with less. In todayís business world this is accomplished by using computers to handle the repetitive day to day tasks that normally just take up our time.

Since 1986 people all over the United States who distribute newspapers have found an edge; Ivy Route. It's an integrated software package with route lists, daily activity tracking, billing, delivery analysis, route maintenance utilities, etc... for home delivery and single copy sales.

Donít know anything about computers? No problem. Ivy Route is written to use newspaper talk not computer gibberish and code words. With pull down menus and on-screen explanations of available options Ivy Route is easy to learn and use.

Ivy Route is the result of many newspaper distributors ideas, combined by professional software developers into what we believe to be the best product on the market to assist in the distribution of printed materials.

So, start your day out with an advantage over other distributors and give us a call at 866-798-5551 and let us show you how Ivy Route can make your life a lot easier and your dealership more profitable.

Ivy Route: A Little Background

In 1986 Brad Haven of Sunrise News Service in Merced, California approached us with the need to develop a system for home delivery and single copy/street sales distribution & billing for the Apple Macintosh computer. This product was named Freedom. Once the system was installed Brad had so much free time on his hands he started selling the system to other distributors. Freedom was received so well we began to determine what would be needed to make the product meet all of our existing customers needs and be easy to enhance for future upgrades.

Freedom sales were halted while we completely rewrote and tested the new product. In October 1989, after over 18 months of user input and rewriting the software, we released the Macintosh version of Ivy Route at the American Association of Independent Newspaper Distributors (AAIND) fall conference in San Diego, California.

By writing the software originally for the Macintosh computer, we built in the "ease of use" of that environment into the package. We then transferred the package to FoxPro in the MS-DOS environment. Due to FoxPros windowing and pulldown menus, we were able to keep most of the user interface and thereby the "ease of use" of the Macintosh version. In addition it is a much faster running product.

To put it simply Ivy Route is the result of many newspaper distributors ideas combined into what we believe to be the best product on the market to assist in the distribution of printed materials.

The idea of Ivy League Software is to provide the newspaper distribution industry with a tool that will prove to be an asset in performing the day-to-day tasks that are common to this industry while at the same time providing friendly, courteous service to those same users.